Resources
Local SEO basics (India)
Foundational local SEO steps for shops, clinics and service businesses in India.
Resource snapshot
Local visibility matters for tier-2/3 businesses — not only metro brands.
Google Business Profile
- Claim and verify your listing
- Correct category, hours, phone (click-to-call), service area
- Add photos weekly; respond to reviews
On-site basics
- NAP consistent (name, address, phone) in footer and contact page
- City/area mentioned naturally in titles and copy
- Mobile-fast site with clear CTAs
Citations & trust
- List on relevant local directories and industry listings
- Embed Google Map on contact page
- Collect genuine reviews — don't buy fake ones
Content
- Short blog posts or FAQs targeting local intent ("best X in [city]")
- Schema markup for LocalBusiness where appropriate
For a deeper checklist see our blog post on local SEO in India or get an audit.
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