A practical breakdown of scope, design review, staging and launch — without the agency fluff.
Also Coder·28 May 2026·8 min read
Most Indian businesses do not need a six-month website project. They need a clear scope, a design they can approve, and a staging link they can share internally before go-live.
The four phases we actually use
Discover — goals, sitemap, integrations
Design — homepage + key inner pages in Figma
Build — Next.js or your stack, content wired in
Launch — DNS, analytics, handover
We keep each phase short. If design drifts, development waits — that is intentional.
Staging review before final polish.Mobile-first QA on real devices.
Why Next.js for marketing sites
For brochure sites and light content platforms, Next.js gives us:
Fast first paint with static generation
Clean URLs for SEO
MD or CMS content without a heavy admin panel
JavaScript
// Example: static blog post route
export function generateStaticParams() {
return getAllBlogSlugs().map((slug) => ({ slug }));
}
The snippet above is how this very blog is built — one MD file per article, rendered at build time.
Quick
Rough copy is enough for wireframes. Final text can land during development.
Yes, but we re-estimate timeline and cost in writing so there are no surprises at launch.
Inline media from markdown
You can drop a YouTube embed directly in the article body:
Example
Or a sized image:
Final desktop composition after two revision rounds
Another gallery block — anywhere in the article
Admin overview screenCollapsed menu on small screens
What to prepare on your side
Logo files (SVG if possible)
Brand colours or an existing deck
Page list — even a bullet list in WhatsApp is fine
One person who can say “approved”
We handle hosting recommendations, SSL, and basic Search Console setup as part of launch.
We include a short support window for fixes and minor content updates.
Drop :::faq, :::gallery, :::image, :::youtube blocks anywhere in the MD body — they render exactly where you place them.